This student project focused on taking a local Seattle business and creating a seasonal line based on the business and its values.
I choose Caffe Vita because I enjoyed their values and found their commercial featuring old cartoons to be a fun direction. I was inspired to make a modified cartoon version of their mascot Neapolitan puppet, Pulcinella, and have him featured on various fall coffee bags with Halloween creatures in the style of old cartoon posters.
Additional Products
Labels
Pumpkin Spice Label
Toasted Marshmallow Label
Maple Cinnamon Label
Back of Coffee Label
Sice Pattern
Chocolate Covered Coffee Beans Label
Back of Chocolate Covered Coffee Beans
Stickers
Research
Concept Ideation
