The focus was to make a logo represent the Senior Design BFA show happening in spring 2022.
The project included the entire senior class. We were all tasked in small groups to design logo concepts and individually create our own logo for the BFA show. Of the 33 students, this logo was picked for the 2022 BFA show.
Logo rough concepts.
The top 2 logos for each group member are shared so we could inspire concepts from each other.
Refined 3 favorite comps from the earlier phase.
This is the nearly finished design before additional feedback was given and revisions were made.
Once the BFA exhibit started to become in the works it became imperative to create a style guide so the elements of the show such as social media, pop-up shop, direct outreach, and exhibition experience will be unified and on-brand. This style guide was a collaborative effort with Kia, Bee, Caeley, Bailee, and me.
Logo Style Guide being implemented at the BFA show.
borchure
way finding
instagram moment
instagram moment
numbers based on logo applied to each project
