Designing for the Craft Food & Beverage Industry was an 8-week project.
The purpose of this project was to let the student engage with industry professionals and create hard seltzer designs that followed the company Bale Breaker's values and aesthetics.
In our initial concept creation, the focus was on the name of the hard seltzer, the aesthetics of each concept, and the logo ideas to go with it.
Based on feedback from Blindtiger we decided to just simply go with Bale Breaker Hard Seltzer as our name over the other ideas we had.
From there it was a matter of taking feedback and the three concepts and refining them further. Instead of just focusing on the logos this time we created the design of the wrapper that will go around the can.
With the additional feedback given, we ended up merging the concepts into one design. From there we refine the final design and created the die-line for the can and campaign assets.
